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Project owners and project managers that lead design projects will find a lot of very important tools and insights in this book. It could also function as a team pre-read to bring everybody on the same page.

In this accessible and informative book, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

This paper is a super practical resource for getting started writing usability requirements. Although relatively straightforward, many companies struggle defining usability requirements beyond broad-level “Easy to use” and “Intuitive”. These are just headlines that tell you nothing unless you detail them. This article will show you how. A must read for any UX lead and project owner. Also, consider pitching this to marketing - they may be inspired to pursue a new type of claims and selling points!

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A good web article about how to calculate the ROI of design.

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A good web article by NN Group about how to calculate the ROI of design.

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